What's the difference between SEO and GEO reporting?

SEO reporting covers traditional Google search — where you rank and how your traffic is trending. GEO reporting covers AI search — whether assistants like ChatGPT, Perplexity and Google's AI Overviews surface and cite your business when customers ask them for a recommendation. We report on both, because customers now use both.

Can you really measure whether ChatGPT recommends me?

Not perfectly — no one can, because AI answers vary between users and over time. What we can do is test the questions your customers would actually ask, see how often and how favourably you come up versus competitors, and track that over time. It's a directional signal, and we're honest about that.

How often do I get a report?

Whatever cadence suits you — monthly is most common, quarterly works for slower-moving businesses. Each report is a quick read with a short action list, not a 40-page export.

Do I need your other services to get reporting?

No. Reporting works as a standalone service. It also pairs naturally with our Website Redesign & Visibility work (for SEO and GEO) and Reviews & Referrals (for reputation), but you can take reporting on its own.

How much does it cost?

Reporting is quoted upfront after a short email conversation, based on how many areas you want covered and how often. You'll know the cost before anything starts.

DataDesk AU

SEO, GEO & Reputation Reports for Australian Businesses

DataDesk AU turns the numbers that matter into clear, plain-English reports: where you rank on Google, whether AI assistants like ChatGPT are surfacing you, and how your online reputation is tracking. Delivered remotely across Australia, each with the few actions worth doing next.

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Most businesses are flying blind on whether their marketing is actually working. Rankings, traffic, AI mentions and reviews all live in different places, and the dashboards that do exist are a wall of numbers nobody reads. We fix that with simple, regular reports that answer the only questions that matter: are you getting found, is it improving, and what should you do next. No jargon, no data dump, just a clear picture and a short list of actions.

We read these reports for our own site first: the same rankings, AI-mention and reputation checks we'd run for you. Twenty years of data work means we know the difference between a number that matters and one that just looks busy.

Our Process

How your reports work

Agree what matters

We pin down the handful of numbers that actually reflect your goals (getting found, improving, protecting your reputation) and ignore the vanity metrics.

Pull the real data

We gather your rankings, traffic, AI-search mentions and reviews from where they actually live, so the picture is complete, not cherry-picked.

Translate, don't dump

You get a short, plain-English read on what changed and why, not a wall of charts nobody opens.

Tell you what to do next

Every report ends with a short list of actions worth doing, so it drives a decision instead of sitting in your inbox.

What's Included

SEO Reports

Where you rank on Google for the terms that actually matter to your business
Traffic trends: what's growing, what's slipping, and why
What changed since last time, in plain English
The few on-page or content actions worth doing next

GEO Reports (AI Search)

Whether AI assistants (ChatGPT, Perplexity, Google AI Overviews) surface your business
How you're cited and described when customers ask AI for a recommendation
Gaps where competitors get mentioned and you don't
What to strengthen so AI is more likely to recommend you

Online Reputation Review

Your star ratings and review trends across the platforms that matter
The themes customers keep raising (good and bad) worth acting on
How your reputation compares to local competitors
Clear, prioritised next steps, not just a pile of screenshots

Regular or Ad-Hoc — Always Actionable

Monthly or quarterly reporting, whatever cadence suits you
Ad-hoc, one-off report builds when you need a specific answer fast
Plain English for owners, not analysts. Every report ends with a prioritised action list
Pairs with our Website Redesign & Visibility and Reviews & Referrals services

Who This Is For

Owners who pay for SEO or marketing but can't tell if it's working
Businesses that want to know if AI like ChatGPT is recommending them
Anyone drowning in dashboards but starved of a clear answer
Businesses that want to keep an eye on their online reputation

When you don't need a report

If you've just launched and there's barely any data yet, a monthly report is premature. Better to spend that money on getting found first. Reporting earns its place once there's enough activity to actually measure a trend.

Frequently Asked Questions

Guides on this

Automated Reporting: Stop Rebuilding the Same ReportSomeone in your business spends the first Monday of every month rebuilding a report by hand. Here's how to make it build itself, and the one part you shouldn't automate.8 min read

Serving businesses across Australia, with remote delivery available nationwide. Based in Melbourne, VIC.

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